While you can certainly automate personal social media posts, and you probably should if you’re a social media influencer or are use social media in a business capacity as opposed to a personal one, this post is mainly directed toward businesses and marketers. In just a few short years, social media has become one of the primary methods of marketing and can make a significant difference in the kind of exposure a company receives from consumers.

You’re ensuring consistency

A huge part of creating a strong social media presence and effectively marketing your business is consistently posting on your sites. Whether that means your website or social media platforms, consistent posts are key. If you want to engage your audience and make your brand stand out, you want to post consistently so you can prove your content is worth following. Without regular posting, it looks like you do not really care about your audience and image.

You’ll have a clear strategy

Social media strategy can be challenging, especially if you’re new to this type of marketing. Luckily, there are plenty of tools out there to help you create a social media strategy and then successfully automate it online. When beginning to automate social media posts, it’s important that you do your research. Instead of simply setting your posts at a basic level, learn which platforms will benefit you the most and what times gain the most engagement, then automate using the information you’ve gathered.

You’ll save time

A huge bonus of social media automation is that it saves you a significant amount of time. Anyone who’s in charge of a business knows how limited time can be. For many people, social media feels tedious and like a waste of time because you rarely see instantaneous results. Once you begin automating your social media, you’ll realize how much time you save and the less you have to worry about it. You’ll have so many less small tasks to remember throughout the day or week and you’ll be able to take care of nearly everything at once.

Something to keep in mind

Finally, while automating social media is incredibly beneficial and something all businesses should certainly do, you need to remember to not automate everything and leave room for organic social media usage. When scheduling posts, it’s important to be aware that an emergency could arise that would make your post irrelevant, or worse, inappropriate. Remember to regularly check your accounts to make sure they’re posting the way you want them to and be aware of any issues with timing or emergencies that crop up.
When it comes to automation, it’s important to also still take time to interact with your audience. Instead of automating responses and posts, craft some authentic replies and make sure any complaints or questions are being correctly answered. There have been plenty of times when automation for a business’s social media hasn’t gone the way it was intended to, so learn from these mistakes and remember to occasionally check up on your automated posts.