There are many benefits to using Google Analytics for your company. You can gain great insights to the health of your website and find ways to improve the user experience. Google Analytics are fairly easy to set up on your website and Google even offers a range of lessons on how to better use it as a resource. You can set aside time to get certified in Google Analytics to learn more and use its full benefits to your advantage. Here are some of the many perks you can get from using Google Analytics for your company.

Learn how visitors find you

Google Analytics carefully tracks a fair amount of information on the people visiting your website. By utilizing it as a resource, you can see how visitors to your website find the page. Do they come straight from Google? From another social site? Directly by typing in the website address? You can more easily track how customers visit your website so you know where to focus your efforts.

Identify your audience

Using audience demographics, you can gain a clearer idea of who is visiting your website and spending time on it. Your target audience might not be the best reflection of who is actually visiting your site; Google Analytics helps you study this information and make adjustments.

Figure out what’s popular

If you’re sharing content on your website, such as a consistent blog or posting videos or images, Google Analytics provides you with information on what content people are looking at the most. You’ll be able to see the type of articles people engage with and actually read or what other content they’re visiting.

Measure the health of your website

You can use Google Analytics to get a greater idea of the health of your website. Is the user experience the best it can be? Where could you improve it? How does your site perform on mobile? Being able to assess the health of your website helps you make positive changes.

Organize your budget

Once you have a better idea of where your traffic is coming from and how you can gain even more. Instead of spending your budget on marketing campaigns for sites that aren’t sending much traffic your way, focus your efforts on proven sources.

Create quality reports

Google Analytics offers so much useful information already set up in concise diagrams. You can also use other features to generate reports that provide you and others with clear information about traffic to your site.

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