There are so many new and innovative marketing techniques out there, but it is important to see which ones are practical and actionable in transforming your company. Let’s take a look at some of the top five trending digital marketing techniques that you can take advantage of to improve your marketing in 2019.
Content marketing
Content marketing is being used by leading brands to save money, increase sales, and enhance their branding. So instead of pitching your product or service, you are delivering information that makes your potential buyers more knowledgeable. A few examples include videos, blogs, and social media posts that capture the interest of your viewers/potential customers, but doesn’t explicitly promote your products.
Marketing automation & e-mail marketing
Email marketing is a highly effective digital marketing tool that helps you convert prospects into customers. Your emails need to be clearly written, personalized, and grab the reader’s attention with interesting facts or graphics. A call to action should always be included at the end of your email so your reader can take further action.
Digital enhancements
A few digital enhancements that you’ll start seeing more of this year are augmented and virtual reality marketing. These techniques are a great way to bring products and services to life in a more realistic way. A few examples include an eyewear company allowing you to virtually “try on” glasses before ordering them online or a furniture store that lets you use the camera on your smartphone and virtually place furniture pieces in your home so you can see what it will look like.
Social media usage
Facebook, Instagram, and SnapChat are huge for digital marketing. Not only can you advertise on these platforms, but you can also utilize videos, stories, messenger, and other applications for your company’s marketing. Live streaming on social media is a great way to build relationships with your target market; it’s free and has a greater chance of making impressions than traditional posts.
Analytics & reporting
Utilizing systems that gather feedback from customers is on the rise. Systems such as Google Analytics is a great way to measure your advertising so you are aware of what marketing strategies are working well for you and which ones you need to update or improve.