Lisa Laporte’s Blogs
5 Ways Recruiting Employees Has Changed with Technology
In some ways, technology has made it easier than ever to find potential recruits, but that doesn't mean it's necessarily made it any easier to find great ones. Finding a great employee can be like finding a needle in a haystack. Technology has the power to help you do...
3 Tactics To Help Your Tech Startup Succeed
Roughly 80 percent of all new startups will fail. If you already have a successful startup under your belt, that increases your chances of getting another business up and running to 30%. The truth is, there are just so many things that can go wrong with a startup that...
6 Ways Tech Makes Parenting Easier
With the convenience of certain technological devices, new parents can care for their infants in a safer and less stressful manner than ever before. There is plenty of technology available for parents to better monitor their children and keep them safe. In another...
How to Use Videos to Enhance Your Marketing Strategy
Videos can be an excellent, or even integral, part of any company's marketing plan. However, like other elements of content marketing, companies need to go about creating and using videos the right way for them to be truly effective. The following is a basic overview...
7 Tips for Combating Internet Trolling
Most of us, at one time or another, have encountered what is called an online or internet troll. These are provocative people whose sole motivation appears to upset people or make them uncomfortable. How such online behavior is dealt with by a business can reinforce...
Should Your Small Business Be Using IGTV?
Video-sharing websites are some of the most visited sites on the internet. Many businesses understand the popularity of these sites and utilize them to advertise their products and services. Although there are several video-sharing platforms, Instagram's IGTV is an...
5 Benefits of Getting Wireless Earbuds
Everyone that enjoys listening to music or watching movies on-the-go needs a great pair of earbuds. The small design of earbuds allows them to be taken anywhere and stored using minimal space. The practicality and portability of these headphones is enhanced even more...
Why Podcasts Have Increased in Popularity
Podcasts in the modern-day have gained an explosive surge in popularity. Estimates show that about 112 million Americans listen to podcasts on a monthly basis. The rising trend of popularity in podcast listening is making content producers and advertisers particularly...
Top 5 Marketing Trends to Follow in 2019
There are so many new and innovative marketing techniques out there, but it is important to see which ones are practical and actionable in transforming your company. Let's take a look at some of the top five trending digital marketing techniques that you can take...
3 Tips For Avoiding Mobile Phone Scams
While smartphones are undeniably convenient and have changed nearly every aspect of how people live their lives, they have also opened up new opportunities for scammers to cheat unsuspecting people out of money or personal information. Some of these scams can be very...